Tips For Choosing the Right Holiday Rentals Site
by Richard Teahon
If you have any kind of holiday apartment, whether it be a house, cottage, or villa, exposure is key to generating income. There are several ways you can earn gain exposure for your property, and the most popular are word of mouth, the web, and via an agent. Each have their strengths and weaknesses.
Word of mouth. It is a great compliment to have someone recommend your vacation villa based on their own experiences of it. It shows you are doing a great job at keeping your holiday villa in good condition, and it pays you a further compliment as you have obviously bought a very good vacation apartment in the first instance. Repeat customers is also a good sign that you are doing something right.
An agent. Agents are a good way of promoting your holiday vacation rental, and usually charge a commission for this service. Your property could also be in competition with many others. To make the best of this service, find out exactly what you are up against.
The web. Arguably, for exposure, the web is the best place to list your holiday apartment. It is open to people from all over the world, and with the global economy favouring countries such as China, it is not uncommon to see people from far off lands looking for a place to holiday. This provides more opportunities to make money.
Tips for advertising your holiday property.
- Commission vs Annual Fee. Many sites charge an annual fee and commission to list your holiday home on their site. Obviously, to save costs, it is better to have either one or the other, but then smaller sites could limit exposure. Balancing exposure vs cost, is the trick
- More than one site. If you think about exposure as a net that captures traffic, then you will probably make more out of your website. The more sites that list your property, the more money you will make. Chose a minimum of three.
- Exposure, exposure, exposure. Ensure you research each site to ensure it provides a decent range of exposure. Many have featured listings, and you may want to consider those.
- Trial and error. If your holiday villa has not had a single booking from a site, you many want to go elsewhere.
- A good description. When describing your property, make it accurate and sell it, but do not say things that aren't true. This creates negative feedback, and this damages long term potential.
- Targeting. If your property is aimed at families, then obviously the descriptions should be aimed at around attracting families for holidays and vacations. The same applies for all demographic groups.
Article submitted Monday, July 25, 2011 & read 63 times.
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