Brochure Design That is Partially Promotional
by Deana Meske
Brochure design is an important tool for marketing. It can either be a corporate brochure or a promotional brochure. Both these types have different purpose and different benefits. Corporate brochure aims at spreading information among the industry mates and apprising them of the benefits that they can earn from one’s services or products. A company doesn’t only need to satisfy the needs of its customers; in fact, other organizations in the industry also hold the similar importance. They play significant role by helping a company to deliver quality product to its customers; therefore, corporate brochure helps in building stronger links with other important organizations in the industry.
On the other hand, promotional brochure design is mainly used for attracting the target customers. A promotional brochure also provides relevant information regarding the product or services of the organization.
Along with these two types of brochure designs, there is one more type that is partially promotional in its nature of benefits. Have you ever heard about this kind of brochure design? If not, then rest of the article will surely prove to be a good addition to your knowledge. A brochure that is partially promotional covers both aims, of spreading information as well as promoting its services or products. We can call it as a partially promotional brochure because it promotes its products in a subtle manner. The captions are not as loud as they are in promotional brochure.
Lets’ discuss it with the help of an example; brochure design of an educational institution is an excellent example of partially promotional brochure. They provide information to their target audience while they also promote their services by elaborating their benefits.
When you look at a brochure of any college or university, it seems like a tool for spreading information among students regarding their services. It surely spreads information but on a deeper level, such brochures are actually trying to promote the services of that particular college or university.
Have you ever tried to analyze the way with which a university explains its degree program? They do it in a manner that can appeal its target audience more than its competitor’s services. The benefits are listed extensively to capture the attention of the students. Moreover, examples of brilliant students, who had been a part of the institute in past, are quoted to convince the target audience for their high quality of education.
All the strategies of promotion are used in a brochure design of an educational institution but as they are done in low percentage and don’t pitch the target audience in a direct manner; therefore, it can’t be considered as a complete promotional brochure.
At the end of the day, the purpose of almost all educational institutions is to earn profit. It is a complete business but their brochures don’t contain content that directly encourages profit and the objective is kept under cover. The captions, used in brochure, encourage quality of education rather than higher number of admissions. This makes the educational brochure a partially promotional brochure.
Deana Meske is a social media specialist and likes to share her views on Logo Design
& Brochure Design
Article submitted Monday, April 25, 2011 & read 331 times.
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